While I was attending Headache on the Hill and the 53rd Annual American Headache Society Meeting in Washington, DC, my attention and nationwide media coverage shifted to the weekend bike race taking a place across the country. Several of my friends were riding in the MS150, a widely publicized event raising money for multiple sclerosis. While I know only one person who suffers from MS, I am personally asked each year to support this cause and I do, not because MS affects my life but because my friends ask me to donate. Then it occurred to me that I have never asked a friend to donate to the cause of migraine research nor have I ever participated in a large-scale fundraising event for headache disorders even though I am a very active advocate. This got me thinking about how we can become more successful and effective at supporting the headache disorder cause.